Our Story
Saffron & Scale™ is a strategic advisory practice specializing in category strategy, product innovation, and commercial growth for consumer packaged goods and specialty food brands.
The work is grounded in deep experience across manufacturing, retail, and global sourcing—bringing a practical, category-led approach to building products, strengthening performance at shelf, and scaling in competitive retail environments.
Areas Of Focus
Category Strategy & Management
Product Innovation and Development
Pricing & Promotion
Commercialization & Go-to-Market
Retail & Private Label Strategy for Specialty Food & CPG
Meet the Founder
Lisa Fernandez is the Founder of Saffron & Scale™, a strategic advisory practice helping food brands and retailers grow through better category strategy, pricing, and product decisions.
Her work focuses on how product, pricing, and shelf come together to drive performance—what sells, why it sells, and how to scale it.
Lisa has spent her career leading and shaping food categories across North America and internationally, with deep experience in assortment strategy, pricing architecture, supplier strategy, and commercialization. She understands how upstream decisions translate directly to shelf performance—and ultimately, to what ends up in the consumer’s basket.
Before founding Saffron & Scale™, she held senior roles in category strategy and product innovation, working with retailers and brands to build, fix, and scale categories—from launching new products to restructuring assortments and pricing strategies.
She began her career as an engineer and Six Sigma leader, building a foundation in analytics, problem solving, and execution that continues to define her approach.
Lisa holds a Bachelor of Engineering in Chemical Engineering, an MBA in Strategic Management, and a Chef Training Certificate—bringing together technical, commercial, and culinary perspectives.
She’s known for being direct, practical, and focused on what actually moves the needle.
